DT DOBIE
THE PROJECT
During 2020, a new client based in Nairobi Kenya, DT Dobie who manage VW dealerships, required the support of an OEM branding manufacturer to design, engineer and manufacture a graphics set for 2 limited special edition packages for the VW Polo.
THE CHALLENGE
- Ability to provide designs specific to the region.
- Ability to understand the needs of different markets globally.
- Ability to provide a cost-effective solution based on limited volumes.
- Ability to offer a wide range of branding and badging technologies.
- Ability to produce decal sets for the OEM market globally.
THE SOLUTION
CGI were able to produce the unique sets within the required time. Designs incorporated the Kenyan colours and flags. Customer response was positive with DT Dobie having reordered these sets. CGI have also increased their offering to DT Dobie.
THE RESULTS
DT Dobie have now forged a relationship with a reliable African based OEM graphics manufacturer which enhances their offering and the ability to differentiate themselves while remaining relevant to the car buyer in their market.